OUR HERITAGE
116 Years of Craftsmanship You Can Trust
Founded in 1910 by E.C. Powell in Marysville, California, Powell Rods began with one simple concept: Build a better fishing rod.
Unable to find the performance he wanted, E.C. Powell pioneered innovative semi-hollow bamboo construction to reduce weight without sacrificing feel or action. That obsession with refinement carried through generations of rod building, evolving from bamboo to fiberglass to modern graphite performance rods.
Now, more than a century later, Powell still builds rods the same way: Performance first without compromise. At Powell Rods, we don't cut a single corner in our designs. Not one, which is why after 116 years, we understand that building something the right way is only as good as how strongly we stand behind it through dependable warranty support and customer service built for serious anglers.
OUR RODS
Endurance
Built for anglers who demand lightweight balance, sensitivity, and technique-specific performance without compromise. The Endurance series is designed and tested by serious fishermen. These rods feature refined tapers, premium Fuji components, and Powell's signature fit and finish to deliver exceptional feel and reliability on the water.
Series
- Crankbait Rods
- Casting Rods
- Spinning Rods
Features
- Higher modulus graphite for greater sensitivity.
- Reduced weight and faster recovery.
- Premium components and technique-specific actions.
- Core Powell flagship series.
- MSRP: $189.99
Performance
The Performance series is the foundation of the Powell lineup, delivering technique-driven design and dependable on-the-water performance at an exceptional value. Built on durable, lightweight, and responsive blanks, these rods provide the sensitivity and control anglers need while remaining accessible for everyday fishing. Whether you're just stepping into premium gear or looking for a reliable workhorse, the Performance series offers entry-level premium performance without compromise.
Series
- Casting Rods
- Spinning Rods
Features
- Foundation of the Powell lineup.
- Durable, lightweight and responsive blank.
- Excellent value and fishability.
- Entry-level premium performance.
- MSRP: $119.99
Platinum Endurance
The Platinum Endurance series from Powell is crafted for elite sensitivity, precise balance, and tournament-grade performance without compromise or shortcuts. Built for anglers who demand precision on every cast, these rods deliver exceptional responsiveness, enhanced casting accuracy, and a lightweight feel that reduces fatigue during long days on the water. The advanced design provides increased sensitivity to detect subtle bites, helping improve hookup ratios while maintaining the power and control needed to land fish with confidence. Whether you're competing in tournaments or enjoying a weekend on the lake, Platinum Endurance rods offer the performance, durability, and reliability serious anglers expect from premium equipment.
Series
- Crankbait Rods
- Spinning Rods
- Casting Rods
Features
- Highest-performing MaxumFiber platform currently offered.
- Exceptional sensitivity and responsiveness.
- Lightest weight and fastest recovery.
- Tournament-grade performance.
- MSRP: $289.99
Legacy XL Fly Rods
With over a century of fly rod craftsmanship, the Powell Fly Series combines heritage design with lightweight performance and precision casting control trusted by serious anglers.
Series
- Fly Rods
Features
- Built with premium 30-ton Maxumfiber graphite blanks.
- Lightweight, responsive, and durable construction.
- Excellent performance-to-value ratio.
- Unique resin system for enhanced performance and reliability.
- Four-piece travel-friendly designs.
- MSRP: $199.99